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Hosted by automotive expert Rick Titus, Drivers Talk Radio is a broad-reaching program that discusses the automotive industry in an informative and entertaining fashion. Join Rick each week as Drivers Talk Radio presents:

 

• Interviews with the industry’s top movers and shakers. • Discussions of the most controversial automotive topics. • Current reviews of vehicles and products. • Consumer tips  • Currently in its 17th year of production, Drivers Talk Radio has already won 20 prestigious • International Automotive Media Conference (IAMC) awards, and has reviewed over 400 vehicles. •

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On this day in 1960.... ... See MoreSee Less

On this day in 1960 Chrysler made the fateful announcement that it would be dropping DeSoto from its lineup. First introduced in 1928, DeSoto was to be Chrysler's mid-level luxury make. It acquired Dodge around the same time, and with Plymouth already rolling off the assembly line, Chrysler soon found itself struggling with brand identity, as it had trouble figuring out where to place DeSoto and Dodge in its pricing bracket. After a near death experience with the introduction of the DeSoto Airflow (also a Chrysler model) in the mid 1930s, Chrysler laid off the extreme styling and found its groove. Following WWII DeSoto found relative success, but a recession in the later half of the 1950s led to its ultimate demise. Just two weeks after Chrysler announced the end of DeSoto, the last one left the assembly line. Ad for the 1935 DeSoto Airflow & Airstream 1956 DeSoto Adventurer Ad for 1961 DeSoto, the final model year.

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We're discussing a very special project that will be auctioned off at Barrett-Jackson in January. Have you heard of The Donovan? www.wildbilldonovan.org/ ... See MoreSee Less

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